Marketing

Marketing

Kickin’ It With Mom!

Kickin’ It With Mom!

26 March 2018
Make this Mother’s Day even more special by inviting your martial arts moms to your school for a “Kickin’ It With Mom!” themed event! As a school owner, you know just how hard the parents at your school work to make sure that their kids get to class on time, practice at home, as well as...
Use Coloring Sheets To Attract Students

Use Coloring Sheets To Attract Students

By Ananya Bhattacharyya

12 January 2017
An Idea From Master Wassim Khechen Dr. Wassim KhechenMaster Wassim Khechen has tried external marketing techniques for many years, but the results disappointed him. The number of leads he acquired through these expensive methods simply didn’t justify the costs. However, one nifty marketing...
Nuts and Bolts: How Do We Find New Students?

Nuts and Bolts: How Do We Find New Students?

11 October 2017
Every martial arts school struggles with the dilemma of how to find new students on a regular basis. As Chairman Nick Cokinos used to tell us, you won’t find 10 new students from one source, but you may find one new student from 10 sources. The important lesson here is to remember to keep...
“Power Rangers” Will Be Out In March, 2017. Ready to Market Your School?

“Power Rangers” Will Be Out In March, 2017. Ready to Market Your School?

By Ananya Bhattacharyya

12 January 2017
In the past, many of our clients have worked with local movie theaters during martial arts-themed movie releases, which has turned out to be great marketing opportunities for them. For instance, Claude Bergeron in Ontario and Bill Taylor in Tennessee had organized promotional events tied to the...
Marvel’s Iron Fist is Coming to Netflix: How Does This Help You?

Marvel’s Iron Fist is Coming to Netflix: How Does This Help You?

16 February 2017
  Following Marvel's transition into television and Netflix with series like Daredevil, Luke Cage, Jessica Jones, Agents of S.H.I.E.L.D and Agent Carter, it is important to know how to use series like these to your advantage as a business owner. Utilizing actions series, the superhero genre...
An End-of-the-Year Party That Leads To Recruitment & Retention

An End-of-the-Year Party That Leads To Recruitment & Retention

By Ananya Bhattacharyya

01 November 2016
Let’s say you’re planning an end-of-the-year party. Where do you begin, and how can you ensure it’s more than just a lot of planning with zero result? Don’t fret. We’ve got you covered. Should you charge money for the party? Some clients feel that charging a small amount ensures that...
Why Videos Are Killing It!

Why Videos Are Killing It!

Based on an interview with Sifu Charles Chi

18 January 2017
Sifu Charles Chi has always been ahead of the curve with social media and new technology. We recently discussed the role of videos in contemporary marketing, and the following article captures the various points Sifu Chi made.  Marketing via videos These days, people ‘watch’ more...
Ready To Pie Your Instructor In The Face? An Idea From Master Mark Gildemeester

Ready To Pie Your Instructor In The Face? An Idea From Master Mark Gildemeester

By Ananya Bhattacharyya

25 October 2016
    Mark Gildemeester While creaming someone in the face with a pie is a popular concept, not many people have actually done this! Naturally, students would foam in the mouth to get a chance to pie their instructor in the face. So guess what Mark Gildemeester did? He organized an event...
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